Kenneth Davids, Editor of Coffee Review, talks about the profound changes happening in the world of high end coffee production, and how these changes push the leading edge of coffee far beyond the language and expectations of the past, potentially altering how we publicize fine single-origin coffees, market them, map the world of coffee for our consumers, and use them to increase brand visibility and credibility. He describes these radical changes at origin and reviews some of the trends and opportunities around them, including strategies pioneered by smaller roasters as well as some being deployed now by larger-scale companies.

This is a free session included in your general admission.