This beginner-friendly course introduces the fundamentals of cupping, the coffee industry’s standard for evaluating coffee quality. You'll learn what cupping is, why it’s used across various sectors of the industry, and how to execute proper methodology and protocol. We’ll also touch on the history and evolution of cupping before performing a guided cupping together. Whether you’re new to coffee or looking to refine your approach, this session will leave you feeling confident and ready to conduct tastings on your own.

This session is also offered in Spanish in the Cupping Corner as “Cata de Café 101: Introducción a la Cata Profesional.”

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite. 

Note: This session is on the show floor before hall opening. Please wait by the "Meet Here for Education" sign near registration to be escorted past security.