Opening your shop soon and trying to make sure people actually show up, your team is ready, and your menu will make money? In this session, Allison and Jason DeVelvis, two of the owners of Family Room Coffee & Bake Shop, walk you through exactly what they did before their own grand opening to build real buzz on social media, dial in a profitable and consistent menu, hire and train a brand new team, and create a guest experience that felt polished on day one. You’ll leave with the pre-opening checklist they wish they had.

Who is this session for?

This session is designed for not-yet-open coffee shop owners who want a real, proven game plan - the same plan that took Family Room from grand opening to profitable in 6 months. Ideal for anyone who wants to launch confident and prepared, not just unlock the door and hope.

You’ll learn how to:

• Build demand and audience before you have a single paying customer
• Price and shape your menu so it’s exciting, profitable, and consistent on day one
• Attract, hire, and prep a team before revenue starts, and keep them bought in through opening week and beyond
• Put systems in place so guests get a great first impression and come back again and again after Opening Day

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.