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Growing Your Roasting Business

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Growing Your Roasting Business

WOR44NY
March 09, 2026
Roasting Hub

Growing Your Roasting Business is a focused workshop for roasters ready to move from survival mode to sustainable growth. This session breaks down the core revenue streams available to roasting businesses, from wholesale and retail to private label sales, while exploring how to activate your brand and convert attention into revenue.

Attendees will learn what scaling up really looks like, including when to invest in larger equipment, expanded facilities, and production staff, as well as how to streamline operations through effective website strategy, social media use, and efficient order fulfillment systems to support long-term growth. 

*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.

Note: This session is on the show floor before hall opening. Please wait by the "Meet Here for Education" sign near registration to be escorted past security.

PRESENTED BY

Speakers
Lauren Lathrop, Director of Education - Mill City Roasters
Bryant Banker-Scannell, Director of Coffee - Mill City Roasters
Mill City Roasters - Mill City Roasters

Free with Gold Pass?

Yes

Early Bird Fee

$99

Fee

$119

Levels

Experienced Coffee Professional

Language

English

Who is this session for?

Suitable for experienced coffee professionals in roasting and coffee business ownership. Ideal for roasters looking to scale operations, expand revenue streams, and build sustainable growth through wholesale, retail, and operational strategy.
View all Coffee Fest New York 2026 Schedule