In today’s fast-shifting landscape, coffee is no longer just about roast profiles and origin stories - it’s about adapting to why consumers drink it, how they engage with it across dayparts, and what they expect from each cup. From gut health lattes to GLP-1-friendly cold brews, the coffee category is ground zero for functional innovation, premium positioning, and experiential storytelling.

Join Tastewise, the AI platform trusted by Unilever, Nestlé, and Keurig Dr Pepper, for a data-powered look at how consumer demand is evolving and what it means for your coffee pipeline. We’ll explore:

• The rise of wellness-led coffee rituals: protein, adaptogens, clean energy
• Generational shifts in consumption (spoiler: Gen Z isn’t drinking coffee like their parents)
• How real-time AI insights can unlock your next product, campaign, or retail win
• Case studies: Flavor houses and CPGs going to market 10x faster with data-backed coffee concepts

Walk away with practical strategies and trend signals to outpace the competition, whether you're launching the next cult favorite SKU or pitching your beans to a national retailer.

This is a free session included in your general admission.