This 45-minute lecture provides aspiring and new coffee shop owners with a comprehensive overview of the challenges and opportunities that arise during the first year of business. From creating a successful brand concept to understanding the day-to-day realities of café ownership, Jean Brillman shares insights that resonate with those starting their coffee journey.

Having opened a coffee truck, café, coffee roasting operation, and now a café franchise within the past six years, Jean offers time-saving tips, do’s and don’ts based on real-life experience, and answers questions about all aspects of running a shop or truck. Participants will learn from Jean’s experiences to get ahead of the game and gain practical guidance without reinventing the wheel.

This is a free session included in your general admission.