The future of coffee depends not only on the market and business but also on great, passionate people to lead it. In this session, Amy Counce, founder of Nexus Coffee Roasters, shares how building a people-first culture and framework can transform not only your business but also the broader coffee community at the local, national, and global levels.

From sustainable pay to intentional benefits, from team development to reducing turnover, this talk will unpack practical steps to create a workplace where people thrive, grow, and feel empowered. Attendees will walk away inspired with actionable strategies for putting people first and creating a people-centered business model. Building strong teams, aligning values, and fostering engagement will help create a stronger, more sustainable coffee future.

This is a free session included in your general admission.