Protecting Your Brand: PR and Reputation Management for Coffee Businesses
In today’s social media-driven world, a cafes reputation can shift overnight. From leadership accountability to customer complaints, how you respond can make or break your brand. This workshop equips owners, managers, and brand leaders with strategies to strengthen communication, navigate crises, and authentically connect with their communities.
Participants will gain tools for:
- Building trust before a crisis happens
- Responding effectively when called out (without making it worse)
- Creating internal policies that align with external messaging
- Leveraging PR for growth through storytelling and media opportunities
Through interactive exercises and scenario-based role play, attendees will leave with a framework for managing reputation challenges with confidence and clarity.
*This workshop has an additional registration fee. Please add it to your badge prior to the event (and receive early bird pricing) or stop by the registration counters onsite.
