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Sensory Skills and Coffee Bag Design

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Sensory Skills and Coffee Bag Design

SEM107NY
March 10, 2026
Roasting Hub

Selling a Flavor Experience

With specialty coffee packaging, your job is to sell a flavor experience. Tasting notes are created at the cupping table and can be a powerful sales tool when used effectively. Learn more about how to develop your sensory skillset and create a label for your retail packaging that captures interest and drives revenue.

This is a free session included in your general admission. 

PRESENTED BY

Speakers
Lauren Lathrop, Director of Education - Mill City Roasters
Bryant Banker-Scannell, Director of Coffee - Mill City Roasters
Mill City Roasters - Mill City Roasters

Free with Gold Pass?

Yes

Fee

FREE

Levels

Suitable for All Experience Levels

Language

English

Who is this session for?

Suitable for all experience levels in roasting and sales. Ideal for roasters and brand owners looking to develop sensory skills and translate tasting notes into effective packaging and retail bag design that drives sales.
View all Coffee Fest New York 2026 Schedule