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Signature Drinks - From Concept to Customer

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Signature Drinks - From Concept to Customer

SEM52NY
March 09, 2026
1A03

Signature drinks provide an excellent opportunity to build profitability, brand identity and customer loyalty. This seminar will help get your wheels turning on how to develop these beverages, looking at the most successful marketing approaches and national industry trends in drink-making and what your customers are looking for. You'll leave this session with a newfound excitement and tools to immediately implement signature drinks in your business!

This is a free session included in your general admission.

Speakers
Anna Gutierrez, Director of Brand Development - Barista 22

Fee

FREE

Levels

Suitable for All Experience Levels

Language

English

Who is this session for?

Suitable for all experience levels, especially cafe owners, managers, and baristas. Ideal for those looking to create profitable, on-trend signature drinks that strengthen brand identity, engage customers, and drive loyalty.
View all Coffee Fest New York 2026 Schedule