Whether or not you admire Starbucks, how they experiment with AI at scale offers useful lessons especially on what to adopt and what to avoid.

This session explores how Starbucks uses AI across forecasting, personalization, and store operations, then translates those ideas into practical, right-sized approaches for independent roasters and coffee shop owners.

Rather than chasing expensive tools or copying AI processes that don’t align with your business needs, attendees will learn how to apply AI in simple, affordable, and human-centered ways to improve sales, reduce cost of operation, strengthen customer loyalty, and make better day-to-day decisions without sacrificing craft, hospitality, or brand identity.

This is a non-technical, AI-focused session centered on clear business benefits, designed specifically for small and mid-size coffee businesses.