Most coffee shops want to be “third places” where community thrives, but few understand how to intentionally design spaces and experiences that foster genuine human connection. This talk draws from Fred Rogers’ revolutionary approach to helping children navigate difficult emotions and applies those principles to coffee shop ownership.

You’ll learn a practical framework — rooted in consistency, empathy, and empowerment — that transforms your shop from a transactional space into a neighborhood hub where customers feel seen, safe, and inspired to connect with one another. Participants will leave with immediately actionable strategies that don’t require renovation budgets or additional staff, just intentional shifts in how you show up for your community every day.

This is a free session included in your general admission.