Attending a Show

Coffee Fest continues to monitor the coronavirus/COVID-19 situation closely. Ensuring the safety of all exhibitors and visitors to our events is our top priority, and we will keep all attendees fully informed of any developments.

As an added precaution, we have implemented a number of additional safety measures:

Clarion Event’s policy is to work closely with our venues and contractors to implement the following practical, precautionary measures:

  • Increased cleaning and disinfection program across all high-volume touchpoints, e.g. catering areas, surfaces, handrails, WCs, entrances/exits, public touch-screens, etc., along with the use of correct cleaning/sanitizing materials and products. 
  • Availability of sanitizing and disinfection materials for public use. These should be placed in central locations and help desks etc. 
  • Awareness and training to all staff on standard personal preventative measures, e.g. personal hygiene, frequency of use of sanitizing/disinfection products, etc.
  • Advice to exhibitors on implementing effective cleaning and disinfection of stands, offices along with guidance on personal hygiene measures and common preventive behavior.
  • Installing signage onsite reminding attendees of hygiene recommendations. 
  • Implementing a microphone and glass disinfecting and change protocol for all speaker sessions.

Meanwhile, we strongly recommend you follow your own country’s advice on travel before starting your journey to Coffee Fest.

If you have any further queries, please do not hesitate to get in touch with Holly Barrett,



Are you the owner or founder? A manager? A barista? The marketing guru? A roast master? If you work anywhere in the specialty coffee or restaurant industry, you need to attend Coffee Fest events. Coffee Fest is a business-to-business event. Attendance is for coffee or restaurant professionals only OR people seriously interested in getting started in the specialty coffee industry; not open to the public.

Coffee Fest welcomes:

  • Coffee Company Owners & Founders
  • Managers
  • Baristas
  • Coffee Roasters
  • Drive-thrus & kiosks
  • Coffee & tea growers or importers
  • Media companies who specialize in beverages, coffee, tea or food
  • Restaurateurs
  • Hospitality & foodserivce professionals
  • Entrepreneurs opening new cafes
  • Foodservice institutions & organizations
  • Retail Bakeries
  • Distributors
  • Students
  • Coffee chains & independent cafes

...and anyone who works in the specialty coffee, tea or food industries.

Since 1992 Coffee Fest has been building and developing the American trade show that is ultra-relevant, well-respected and rewarding for attendees, exhibitors and sponsors alike. The exhibition hall at each Coffee Fest features everything found on either side of the counter in an upscale coffee shop including the counter. No matter what region of the country you exhibit in, Coffee Fest will exceed your expectations. Exhibitors come to Coffee Fest to secure new business. They leave Coffee Fest with valuable new clients, a broader network, inspired ideas, renewed energy and of course with more hugs than they’ve ever given or received at any other trade show anywhere.  

You're still welcome! Coffee Fest has the start-up education, resources and companies to help planning your cafe or restaurant opening go smoothly. What we hear often is that our events are incredibly accessible for those looking to enter the industy. We offer several beginnger-level paid workshops and free seminars for you to learn about the industry and best practices. 

Our education will provide everyone on your staff the most up-to-date information on the topics you need to bring your business to the next level. We also offer a number of career-building sessions, suitable for all experience levels. Because of the registration system we use, a unique email for each registrant is necessary. 

If you have a group from your cafe or business, please let us know! We offer a discount to groups of 10 or more. Click to learn more or call us at (425) 295-3300 to set your group up over the phone.

You can request a coupon code from one of our exhibitors. Each one of them has a unique code to share that offers a 50% discount on event registration.

If you have a group from your cafe or business, please let us know! We offer a discount to groups of 4 or more. Click to let us know about your group.

After registering, you will be sent a confirmation to the e-mail address you provided. Please print this document and bring it with you to the Registration Counters at Coffee Fest. A staff member will scan the barcode and present you a badge. A copy of the confirmation on your cell phone is also accepted. If you are unable to bring a printed copy, you can still pick up your badge at the Registration Counters by providing your first and last name. 

Yes, you are more than welcome to register when you arrive. However, we encourage you to register before the event for a few reasons.

First, you'll pay more when you register on-site. Our on-site price is $75. This allows you access to all days of the event and access to the exhibit show floor, our free seminars and access to our opening night reception. 

Secondly, Coffee Fest is known for is comprehensive education program. As a part of that program, we offer several paid workshops on a variety of topics. Workshops are limited to a specific number of attendees which varies by each workshop class ranging from 10 people per class up to 40, depending on the topic. Many of these workshops sell out before the event starts. If you pre-register and add these workshops to your registration before-hand, you secure your abilty to get the most from our events.

Exhibition Hours
Sunday & Monday - 10:00am to 5:00pm
Tuesday- 10:00am to 4:00pm 

Educational Training
Sunday & Monday - 8:00am to 5:00pm 
Tuesday- 8:00am to 3:00pm

Onsite Registration Hours
Sunday & Monday - 7:00am to 5:00pm
Tuesday- 7:30am to 3:30pm

Keep an eye out in your email in-box for updated event information, especially as the event nears. Typically, we let registered attendees know about new classes, hotel updates, parking information, on-site concessions availability and other important show details via email. 

You can also follow us on our social media channels for up-to-date event information.

Instagram - @CoffeeFestShow
Facebook - @CoffeeFest
Twitter - @CoffeeFestShow
LinkedIn - @company/coffee-fest/


To register for workshops after you have already registered to attend Coffee Fest, please log back in to the registration site with your credentials. 

We absolutely do! We encourage & invite industry press & local media to experience Coffee Fest with a complimentary media badge and to share thier experience with others. We do require proof that you are legitimately in the industry or a member of the press in order to qualify your press badge.

To qualify, you will be asked to provide the following information:

  • Complete contact information (name, title, publication, mailing address, phone and email address)
  • Media type
  • A link to your most recent article, blog post or video

Press credentials will be available only to the media who have written, published or produced a relevant article or news story within the last 6 months.

After review you will receive a confirmation email, or request for additional information.

Look for the Media Application button on the event page to submit your request to attend as media.


Only exhibitors are permitted to sell their products at Coffee Fest. 

Children under the age of 13 will not be admitted into the exhibition hall or classrooms at Coffee Fest Chicago 2020 and Coffee Fest PNW and. Infants in personal carriers (no strollers) will be permitted with a signed release.

Children under the age of 16 will not be admitted into the exhibition hall or classrooms at Coffee Fest Anaheim 2020. No infants will be permitted.

Badge re-prints are available at registration for $20.00. Please remember to bring your badge with you to the show each day, otherwise this could result in a re-print fee.

There is! You can visit the registration page for the event you just attended. Under the ConnectMe Dashboard on the right hand side of the page, log in with your email address & password used to purchase your Coffee Fest badge. Once logged in, you can find the list of all the exhibitors who scanned your badge at the show under My Exhibitors. 

Coffee Fest New York
March 8-10, 2020
Javits Center
Side-by-side with the International Restaurant Show + Healthy Foods Expo New York. One badge. Three shows.

Coffee Fest Anaheim
August 9-11, 2020
Anaheim Convention Center
Side-by-side with the Western Restaurant Show + Healthy Foods Expo West. One badge. Three shows.

Coffee Fest Chicago
NEW DATES! August 28-30, 2020
Navy Pier

Coffee Fest PNW
October 24 & 25, 2020
Greater Tacoma Convention Center

Coffee Fest is a business to business trade show; attendees must be affiliated with a business that includes coffee, tea or related products. 

Those planning to open a business related to coffee and/or tea may attend as “new business not yet open.”


General admission and paid workshops are non-refundable. When you register for Coffee Fest you are required to review and agree to this. 

Follow us on our social media channels for up-to-date event information.

Instagram - @CoffeeFestShow
Facebook - @CoffeeFest
Twitter - @CoffeeFestShow
LinkedIn - @company/coffee-fest/


At this time, we only offer a full-event pass to our shows. With the number of free seminars, special events, competitions, panel discussions, the networking opportunities & full access to the exhibit show floor, we hope you'll agree that badge price reasonable – even if just used for one day. 

Coffee Fest does not provide visa invitation letters to attend or exhibit at our shows.

FAQ Form: Attending a Show

Questions? Interested in attending a show?

We are here to help! Please send us a note with any attendance related questions.

Compak Grinders
La Marzocco
Dillanos Coffee Roasters
Keys to the Shop Podcast
Rancilio Specialty
Waterwise, LLC
Eight Ounce Coffee Supply
Pacific Foods
Roast Magazine
Theta Ridge Coffee
Barista 22
Fresh Cup
US Roaster Corp
Café Imports
Barista Magazine
Slow Pour Supply
Monin Gourmet Flavorings