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Coffee Fest Seattle will be the 59th Coffee Fest and the 19th annual Coffee Fest in the Emerald City, the  per-capita coffee consumption capitol of the world. Scheduled for October 29-31, 2010 at the Washington State Convention and Trade Center, Coffee Fest Seattle returns with a fresh, new, exciting and jam packed event full of timely and relevant programming for Coffee retailers and those related to the specialty coffee trade.  For those that have attended in the past we are committed to providing, new content, fresh ideas and networking opportunities aplenty. Mark your calendar for October 29-31 to build your business at Cioffee Fest.  Americas Coffee Retail Show since 1992.
 
The Coffee Fest New World Latte Art Championship’s  sport a new tournament format with 64 competitors going head-to-head in a 3-minute pour-off with winners advancing up the bracket based on scores for the following criteria: Aesthetic beauty, definition, color infusion, degree of difficulty and creativity, and speed. The top place finisher will earn $2,500, with second and third place winning $1,000 and $500, respectively.


NEW PRODUCTS:
The Tinker’s Minute will showcase new products in two categories – consumables and non-consumables. Exhibitors come up with a one-minute presentation to best tout their latest flavor, style or innovation. Song, dance, poetry and throwing samples to the crowd are all acceptable. Vote for your favorite, on Friday, October 29th at  11am.
 

NEW FOR COFFEE FEST SEATTLE 2010
If you attended Coffee Fest last year and or the year before, rest assured that Coffee Fest Seattle 2010 is an entirely new experience.  LOOK AT ALL THE THINGS THATY ARE BRAND NEW FOR YOU.

NEW - Social Media Workshops:
Join Jeffrey Kingman, CEO of Chalkboarder and a board member of Social Media Club Portland in this hands on social media workshop series during Coffee Fest. We’ll cover: Friday: Creating and launching social media presence, profiles and strategy (Beginner) Saturday: Creating social media content that increases community and business traffic (Intermediate) Sunday: Using free and inexpensive social media analysis tools to stay on top of your social media strategies (Advanced) In this workshop series we’ll run through how to create and launch your social media presence (accounts, profiles and beginning strategies), how to create compelling content that increases community and business volume (using inexpensive media tools), and how to use free and inexpensive social media strategy analysis tools. Participants are encouraged to bring laptops, digital still and/or video cameras and lots of questions. We’ll provide four laptops for those that are not able to supply their own. High-speed wifi will be available, as will a Flip cam. On Saturday we will produce and distribute several videos for participants from the Show.
Educational sessions for entrepreneurs and business veterans are free with your 3-day admission pass. Please see our full schedule here and note that some workshops and hands-on classes require an additional fee and pre-registration.

NEW – Micro Lot Cupping Workshops for Retailers and for Roasters:
In specialty coffee we speak of the ‘Quality Pyramid’; as the quality goes up, production is less, making up the top tier of the pyramid. These are the Micro Lots of coffee: coffees with unique character and a higher quality than the rest of the surrounding crop. In the Roasters cupping workshop will we discuss the farming, processing, selection and marketing of small select lots of the most special of specialty coffees. We will discuss terminology and taste the distinct differences in a unique cupping of 6 coffees from the same region but different plots of land and different hands. Knowing "How-to Cup" is beneficial for this workshop.
In the Retailers Micro Lot workshop we will discuss terminology and taste the distinct differences in a unique tasting of 6-10 coffees from the same geographic region but from different, well-defined plots of land. This class includes an open discussion of how to get consumers interested in, and buying these unique coffees.

NEW – Single-Cup Brewing and Extraction Workshop:
This workshop, geared toward the intermediate specialty coffee retailer, explores the complicated world of extraction and a variety of single-cup brew methodologies, because before one can truly understand and appreciate the incredible range of single-cup brew methodologies they must first understand the basics of extraction. The first 90 minutes of the workshop is spent examining how the parameters of dose, grind, temperature, water, roast, turbulence, bean freshness, and brew freshness directly impact the extraction and, subsequently the taste of coffee. Everyone will be hands-on with the brewing (extraction) process and we will change one parameter at a time to understand the influences that parameter has on extraction. Once there is a basic knowledge of extraction, the second 90 minutes of the workshop will examine the hottest segment of the specialty coffee industry: Single-Cup Brewing. Each participant in the workshop will get hands-on experience with the following single-cup brew methods: pour-over, steep and release, siphon, press pot and more. Throughout the workshop, we will be utilizing tools to measure the extraction levels of each brew, so that we can generate some consensus on the optimal extraction level for great tasting coffee.

NEW –Coffee Kids Origin Challenge, courtesy of Dillanos Coffee Roasters:
You have become an accomplished coffee cupper. You have slurped and spit and learned the different nuances inherent in different coffee growing regions.  Now test your skill of tasting coffee and identifying growing regions/origins.  Stop by the Coffee Kids Origin Challenge (on the Sky-Bridge) next to Espresso Parts, Aroma Challenge and take the blind taste test to see how many of five mystery origins you can identify.  Master Taster Trophies for the top tasters.  Participation is free however a $5 donation with all proceeds going to Coffee Kids is encouraged. 

NEW –Retailers Round Table Networking Session:
Gather round the table for a chat with fellow retailers on topics of mutual concern. Want to hear what your peers have to say about menu pricing? Hiring staff? Single-cup service? Baking in-store? Holiday promotions? Selling loose leaf tea? Negotiating a lease? Finding a great location? Adopting sustainable practices? Nothing is off limits. Do you already know what you need to know? All the better, join us to share your retail knowledge. This informal session, sponsored by Specialty Coffee Retailer and moderated by Editor-in-Chief Dan Bolton is the perfect opportunity to tap the vast experience of retailer attendees. The session begins with an exchange of business cards and stories from veteran retailers. What follows is a casual, directed conversation that encourages participation no matter what your level of experience.

NEW FREE CLASSES AT COFFEE FEST SEATTLE 2010:
*NEW Advanced Lawsuit Protection, Tax Reduction, & Estate Planning Strategies Part 1
*NEW Advanced Lawsuit Protection, Tax Reduction, & Estate Planning Strategies Part 2
*NEW Advanced Strategies for Using Social Media
*NEW Baristas to the Rescue-Cultivating an Owners Pride for Profits in a New Economy
*NEW BREWING A HOT BRAND-2010 Edition - Blueprint for Success in Any Economy
*NEW Coffee Business Success in a Turbulent Economy
*NEW Controlling Cost of Goods; A Key to Profitability
*NEW Developing a Training Program to Produce Exceptional Baristas
*NEW Don’t Ignore the Decaf – How Decaf Can Boost Your Bottom Line
*NEW Global Trends in Coffee Consumption
*NEW How to Compete in the Coffee World!
*NEW Loose Tea 101
*NEW Motivate Your Barista! Keys to Developing the Perfect Culture for Increased Sales
*NEW ORIGINAL - Ignite the Outrageous Advantage of a Self-Directed Brand
*NEW Packaging for the Roaster
*NEW Set Yourself Apart from the Chains with a Unique Ambiance
*NEW Simple Strategies to Help Protect your Corporate Assets from Embezzlement & Fraud
*NEW Tax Strategies for Cash Flow Enhancement
*NEW Tea 101: Basic Tea Program
*NEW Ten 2010 Trends: Specialty Coffee Contradictions
*NEW The 3 Fatal Mistakes of Business Start-Up
*NEW The Tango with Tea : Mixing and Shaking Things Up With Infusions
*NEW Turning Leaf into Green : Enhancing Specialty Tea As A Profit Center

Let us know if you have any questions about the show. We look forward to seeing you again Seattle this October.

David Heilbrunn, Show Manager
425 295-3300 ext. 113
davidh@coffeefest.com

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