Begin your seed-to-cup education with a full-scope look at how coffee travels from farm to final cup. This session provides a foundational map of the global coffee supply chain, including key players like producers, exporters, importers, and roasters. You'll explore how coffee plant varieties, regional differences, and ethical trade dynamics all shape the product in your bag - and how understanding these stages supports better roasting and sourcing decisions.

Key Takeaways

• Understand the full supply chain and who’s involved
• Identify how each stage impacts flavor, quality, and value
• Place your role as a roaster in the broader coffee ecosystem

This session is part of the Coffee Supply Chain Foundations series. Attend all three to build a complete perspective on the journey from origin to roastery:

Seed to Cup for Roasters (Part 1): The Big Picture
Seed to Cup for Roasters (Part 2): Processing at Origin
Seed to Cup for Roasters (Part 3): Import & Trade Basics

This is a free session included in your general admission.