Taught by our Latte Art World Championship judges, this 2.5-hour small-group workshop offers intensive instruction on the core techniques of crafting espresso-based beverages. You'll receive personal,
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Este taller de cata se realizará en español - una oportunidad para catar y compartir en nuestro idioma. Este curso introductorio te enseñará los fundamentos de la cata de café, el método estándar de l
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The road to latte art glory starts here! Following on from New York, watch the second Official Competition of 2026: this high-stakes event will feature 64 elite baristas who’ve earned their place thro
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This beginner-friendly course introduces the fundamentals of cupping, the coffee industry’s standard for evaluating coffee quality. You'll learn what cupping is, why it’s used across various sectors o
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Everyone loves a beautiful bar. That is, until they have to work on one that was improperly designed. Then we curse the architect and all involved for creating such a beautiful monster. With the rise
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In this session we will go over the business side of your business. While numbers can be confusing, they are critical to your success. Topics will include: how to have a healthy business, metrics you
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Ready to pour your first heart? This beginner-level hands-on workshop introduces budding baristas to the building blocks of free pour latte art. Taught by our LAWCO (Latte Art World Championship Open)
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Led by Anita Tam, owner and founder of Slow Pour Supply, this workshop teaches the essentials of brewing coffee using the pour-over method. Using equipment consistent with contemporary roast profiles,
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Blending coffee is both a science and an art. In this hands-on workshop, you’ll explore how individual coffees interact to create balance, complexity, and consistency in the cup. Working in small team
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Foundational Coffee Roasting Skills is a practical workshop designed for aspiring and early-stage roasters who want a clear, working understanding of production roasting. This session covers drum roas
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From trends and recipes to efficiency and profits, you will learn how to create and implement a successful energy program. We will share data on the latest trends and help you understand how to best m
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Textures, layers, and inclusions are currently leading the charge in signature drink innovation. From silky cold foams and decadent cream tops to vibrant fruit purées and playful, crunchy inclusions,
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Join one of Synesso's senior technicians for an in-depth training designed to elevate your espresso machine installation skills. This session will provide essential knowledge and practical guidance to
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Today’s coffee market is crowded; great coffee is no longer just enough. You need packaging that communicates quality, differentiates your brand, and drives real sales across retail shelves, farmers m
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Join Monin Gourmet Flavorings as we uncover the formats and ideas shaping 2026 menus, including emerging flavors designed to stand out in today’s visually driven, share-worthy world. Whether you're a
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Running a coffee business is demanding, and when tax season comes around, most owners focus on filing rather than strategy. The reality is that many coffee shop owners overpay the IRS every year, not
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This sensory session guides participants through a curated cupping flight that follows coffee through time - from its earliest traditions at origin to its modern expressions shaped by engineering, cul
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Signature drinks provide an excellent opportunity to build profitability, brand identity and customer loyalty. This seminar will help get your wheels turning on how to develop these beverages, looking
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In the current landscape of coffee shops, managing a younger work force is the top challenge faced by owners and operators. For many it feel like an impossible task trying to connect, communicate, and
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Wondering how to set & adjust your prices or arrange your menu? Mark Calhoun and Jim Starcev of PerfectCube discuss optimal ways to determine your prices, increase your prices and make your menu work
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Este panel, realizado en español, se adentra en el mundo del café de especialidad, explorando sus características únicas y lo que lo distingue de los cafés comunes. Debatiremos la pregunta: ¿Es el caf
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Alternative milks have gone from a popular trend to absolute necessity in the past few years, and their unstoppable rise has resulted in many barista designed dairy milk alternatives that are easily s
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The Synesso pressure profiling system gives you ultimate control in espresso extraction and shot manipulation. Come learn how to get the most out of your coffee and how to program the Synesso Hydra. T
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Whether your shop is in a small town, suburb or major metropolitian area, come to Specialty Coffee Success No Matter the Size of Your City at the Conversation Corner to get some tips, expert advice, a
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The opportunity to grow and scale your cafe is a dream of shop owners everywhere. But for many cafes, their growth can become a nightmare when the proper considerations are not addressed. When you are
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Marketing your coffee shop doesn’t have to feel overwhelming or out of reach. In this session, we’ll strip away the jargon and focus on straightforward strategies that actually work. Whether you’re ju
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Asia is home to some of the fastest-growing and most exciting coffee-producing regions in the world. From the earthy, full-bodied coffees of Indonesia to the rich, nutty flavors of India and the intri
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Barista Workflow and Efficiency is an interactive 60-minute workshop crafted for baristas, managers, and cafe owners eager to build a faster, smoother coffee bar operation. This class dives deep into
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Opening your shop soon and trying to make sure people actually show up, your team is ready, and your menu will make money? In this session, Allison and Jason DeVelvis, two of the owners of Family Room
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Join Roast Magazine and a panel of local roasting leaders for an engaging exploration of the most pressing topics in the specialty coffee industry today. This session brings together influential roast
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Cleaning grinders and changing burrs seems like a big task but has massive impact on your coffee quality. Come check out Mazzer grinders and how to perform basic maintenance and cleaning to keep your
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Connect. Reflect. Grow. Drop in, grab a seat, and connect with fellow coffee professionals in a space designed for real conversations, honest reflections, and meaningful support. Whether you're a bari
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A Note on Sustainability: "For years, "sustainability" in coffee has focused on mitigation - how to keep taking from the earth and our people while doing slightly less damage. As author, scientist, an
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In today’s crowded marketplace, many businesses face the same frustrating challenge: They know their work is exceptional - but when they talk about it, they sound just like everyone else. When differe
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Ready to maximize your profitability? In this session, we'll do a deep dive into 4 of the most important areas of your business: Sales, COGS, Inventory, and Waste. We'll talk about and show examples o
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Placing an espresso machine isn’t just about counter space - it’s about setting your café up for smooth operations, service flow, and long-term equipment performance. This session walks through key co
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The road to latte art glory starts here! Following on from New York, watch the second Official Competition of 2026: this high-stakes event will feature 64 elite baristas who’ve earned their place thro
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From co-ferments to infused lots, coffee processing is entering a bold new era—one that’s redefining how we think about flavor, quality, and innovation. In this tasting-focused workshop, you’ll explor
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This class will cover the basics of how you change these items and perform daily cleaning and maintenance on your group head serviceable parts. This is a free session included in your general admissio
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Know how to make a great espresso, but not sure what sort of food your cafe should serve? An expert in latte art, but confused what types of pastries are on trend this year? Join this panel discussion
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For many small roasters, the idea of scaling can feel out of reach due to limited capital, time, or access to infrastructure. But with the right strategy, it’s possible to grow your brand without sacr
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Forget follower counts and viral videos... what if your social media strategy actually brought people through the door? In this refreshingly honest workshop, Jeremy Lyman of Birch Coffee and @coffeedo
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Africa is widely regarded as the cradle of coffee, offering some of the most dynamic and sought-after flavors in the world. From Ethiopia’s bright, floral profiles to the fruity, wine-like notes of Bu
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Your team is the heartbeat of your business - and managing labor effectively is key to both your bottom line and your store culture. In this session led by PerfectCube, you'll discover actionable stra
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In a saturated market, one way coffeeshops can stand out is by creating unique and interesting rotating beverages for their seasonal menus. From coffee cocktails through to flavored cold brew, coffee
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Evaluating coffee’s sensorial qualities is a skill that one develops over time, but just how does one begin to develop these skills? In this workshop, you will learn the basic theory behind taste and
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Taught by our LAWCO (Latte Art World Championship) judges, this 2.5-hour small-group workshop offers intensive instruction on the core techniques of crafting espresso-based beverages. You'll receive p
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Join us in the Tech Lab for a hands-on introduction to grinder fundamentals. This workshop covers how grind size impacts flavor, how to dial in for different brew methods, and how to troubleshoot inco
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Growing Your Roasting Business is a focused workshop for roasters ready to move from survival mode to sustainable growth. This session breaks down the core revenue streams available to roasting busine
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Dive into the essentials of crafting trending tea beverages with a strong focus on matcha. This interactive workshop starts with tea basics, and from there we explores what makes quality matcha, prepa
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Discover the latest insights driving menu innovation and profitability in the specialty beverage market. This seminar will provide: A high-level overview of consumption and purchase trends influencing
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Customer service is what can either set your business apart or do your business. It's also not simply about that charming smile or sharp wit, it's about so many underlying concepts. While most people
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Behind every great roast is a world of chemical engineering - energy transfer, heat flow, entropy, molecular shifts, and the controlled chaos that transforms a coffee seed into a sensory experience. I
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The difference between an excellent cafe that stands out in the pack and one that is just average comes down to how you care for the small but significant details that make up the whole experience. An
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New to cold brew or looking to build a stronger foundation? This session covers the essentials: a brief history of cold brew, common brewing methods, and the basic science behind great results. We’ll
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What does the future look like in the business of coffee? What established trends will continue (hint: digital ordering), what new trends are emerging and what will have less of an impact on your busi
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Explore the incredible diversity of coffees grown across the Americas, from the nutty and chocolatey flavors of Brazil to the vibrant, fruity profiles of Colombia and the complex nuances of Honduras a
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Coffee connects cultures worldwide, but systemic barriers continue to shape the experiences of many professionals across the industry today. This panel brings together owners, managers, and employees
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New to espresso or still building your confidence on bar? This hands-on, small-group workshop will walk you through the essential steps of dialing in for a balanced, flavorful shot. Designed for begin
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Behind every great café experience is more than great coffee — it’s consistent training and clear systems. Whether you’re building from scratch or refining current processes, this session offers pract
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Just opened a coffee shop, getting ready to open or thinking about opening a coffee shop? Mark Calhoun and Jim Starcev of PerfectCube will share their experience developed from running retail stores a
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The most expensive mistake a coffee shop can make is hiring the wrong person: or losing the right one. With the "fully loaded" cost of a single barista turnover now exceeding $4,000, reactive hiring i
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The Synesso pressure profiling system gives you ultimate control in espresso extraction and shot manipulation. Come learn how to get the most out of your coffee and how to program the Synesso Hydra. T
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As specialty coffee continues to grow it may seem that there's a shop on every corner, including across the street from yours. If that's got you stressed about how to distinguish your café from your c
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As coffee menus evolve to include "swavory" global flavors (miso, pandan, ube) and functional ingredients (mushrooms, proteins, adaptogens), the role of green coffee sourcing is changing. This panel b
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Cleaning grinders and changing burrs seems like a big task but has massive impact on your coffee quality. Come check out Mazzer grinders and how to perform basic maintenance and cleaning to keep your
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Connect. Reflect. Grow. Drop in, grab a seat, and connect with fellow coffee professionals in a space designed for real conversations, honest reflections, and meaningful support. Whether you're a bari
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Today’s coffee consumers expect more than great flavor - they’re looking for brands that stand for people, planet, and purpose. This workshop is built for small roasters who want to integrate ethical
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A thriving coffee bar runs on more than great coffee - it runs on great systems. Yet many cafes struggle with inconsistent or unclear standard operating procedures (SOPs), leading to operational hiccu
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Dive into an engaging panel discussion with seasoned entrepreneurs and discover the diverse arsenal of marketing techniques utilized by these industry leaders. From leveraging social media platforms l
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Make more money from the sales you already have - this session is for owners who already understand cost of goods sold (COGS) and want to go beyond the basics. We’ll walk step-by-step through how to a
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The road to latte art glory starts here! Following on from New York, watch the second Official Competition of 2026: this high-stakes event will feature 64 elite baristas who’ve earned their place thro
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Do you really know what “washed,” “natural,” and “honey” mean - and how they differ from newer terms like anaerobic, carbonic maceration, or double fermentation? In today’s rapidly evolving coffee lan
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This class will cover the basics of how you change these items and perform daily cleaning and maintenance on your group head serviceable parts. This is a free session included in your general admissio
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Starting or growing any business comes with a steep learning curve. In this panel discussion, local café owners and brand founders share what they’ve learned from the ground up – from early missteps t
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Running a coffee business in Los Angeles isn’t cheap, and access to the right kind of capital can make the difference between staying afloat and actually growing. In this session, Inclusive Action for
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