Executing your dream of opening a coffee shop requires a balance of mental stamina, entrepreneurial spirit and the right resources and characteristics to be transformed from just a vision into a succe ...

What’s the Purpose of Social Media? The purpose of social media is to tell your story, engage your audience and connect with new customers. Here are a few tips to follow for best social media practice ...

  Know Your Brand and Audience  If you are a coffee shop, you probably do not need to distract your audience’s attention with starting a burger product line for take-out. You also wouldn’t need to inv ...