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  • Executing your dream of opening a coffee shop requires a balance of mental stamina, entrepreneurial spirit and the right resources and characteristics to be transformed from just a vision into a succe ...
  • What’s the Purpose of Social Media? The purpose of social media is to tell your story, engage your audience and connect with new customers. Here are a few tips to follow for best social media practice ...
  •   Know Your Brand and Audience  If you are a coffee shop, you probably do not need to distract your audience’s attention with starting a burger product line for take-out. You also wouldn’t need to inv ...