Header CTA Button

Special Features

Special Features


Mill City Roasting Education

Meet Mill City Roasters' Big Red Roast Rig! Located in the back of the exhibit show floor, you can learn from industry experts, whether you are looking to start your own roastery or add roasting to your existing coffee business

Sponsored by: Mill City Roasters Logo

Sample Sessions:

  • Coffee Roasting for Coffee Shop Owners
  • Sensory Skill Building: Taste the Roast Profile
  • Roastery Architecture: Designing Spaces that Scale
  • Coffee Roaster Engineering & Design
Big Red Roast Rig Big Red Roast Rig Big Red Roast Rig

Cupping Corner

The Cupping Corner is an interactive booth where attendees can taste coffees from around the world, explore the process of cupping, and learn from each other while talking all things flavor. Dive into the world of exquisite coffee with local roasters, sharing not only their coffee but also their passion and expertise. Don't miss exclusive cupping demonstrations by Cafe Imports.

Sponsored by: Cafe Imports Logo

Sample Sessions:

  • Cafe Imports Featured Cuppings
  • Cafe Import: How We Cup Interactive Demonstrations + Q&A
  • Tasting Competitions
  • Local Roaster Takeovers
Cupping Corner Cupping Corner Cupping Corner

Business Building Essentials

Stop in, listen & brainstorm with other operators. The topics in Business Building Essentials are designed to take your business from surviving to thriving.

Sponsored by: Dillanos Coffee Roasters Logo Barista Twenty Two Logo

Sample Sessions:

  • Start-up Essentials
  • Holistic Branding
  • The 411 on Signature Drinks
  • Equipment Essentials
  • Avoiding Business Pitfalls
  • Hiring for a Dynamic Culture
Business Building Essentials Business Building Essentials Business Building Essentials

The Barista Playground


The Barista Playground is a space dedicated to the barista community with the goal of increasing interactive and educational opportunities for baristas at Coffee Fest.


Sponsored by:




Barista Playground Barista Playground Barista Playground

The Market at Coffee Fest

The Market at Coffee Fest

The Market is the newest place to source retail and grab-and-go items for your coffee business. From gourmet foods and snacks to branded merchandise, like mugs, tumblers, apparel, and accessories, and more.

Over 75% of Coffee Fest attendees were looking to source retail and grab-and-go products in 2023. This is the space for you!


Are you looking to exhibit in The Market at Coffee Fest? Click here!

The Market The Market The Market