Yes, you are more than welcome to register when you arrive. However, we encourage you to register before the event for a few reasons.
First, you'll pay more when you register on-site. This allows you access to all days of the event and access to the exhibit show floor, our free seminars and access to our opening night reception.
Secondly, Coffee Fest is known for is comprehensive education program. As a part of that program, we offer several paid workshops on a variety of topics. Workshops are limited to a specific number of attendees which varies by each workshop class ranging from 10 people per class up to 40, depending on the topic. Many of these workshops sell out before the event starts. If you pre-register and add these workshops to your registration before-hand, you secure your ability to get the most from our events.