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Sponsorship Prospectus 2023

COFFEE FEST SPONSORSHIP OPPORTUNITIES DESIGNED WITH YOUR GOALS IN MIND

 

Sponsorship opportunities at Coffee Fest are targeted to help you build your brand awareness, increase sampling distribution, connect you with attendees and provide an opportunity to celebrate your company's contribution to the coffee and tea industry. 

With some foresight and planning, a successful sponsorship can help you influence your target customer's buying decisions and keep your company front of mind when they are sourcing a product or service you provide. 

Testimonial 1

HOMETOWN TITLE SPONSOR

HOMETOWN TITLE SPONSOR | $11,000

1 Available at Each Live Event | Available for Anaheim & Orlando

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  • Sponsorship recognition including logo on registration counter kick panels
  • Sponsorship recognition including logo on exhibition hall aisle signs
  • Banner ad on registered attendee confirmation email
  • Clickable floorplan banner ad, 205px by 60px at 72 dpi
  • Complimentary Key Buyer Meetings
  • Sponsor logo recognition at www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage
  • Preferred Listing: 2 entries in the Digital Product Showcase
  • Co-branding and Education Partnerships available

 

REGISTRATION SPONSOR

REGISTRATION SPONSOR | $3,500

1 Available at Each Live Event | Available for 2023

Registration is the one place that ALL buyers go through to receive their credentials. Put your brand in front of buyers as they register for the event, when they check-in at the event and as they walk the show floor, by being our official registration sponsor. 

PACKAGE INCLUDES:

BADGE SPONSOR | $2,000

1 Available at Each Event

  • Sponsor logo on all attendee badges.

WELCOME EMAIL SPONSOR | $2,000

1 Available at Each Event

Put your message directly in front of every Coffee Fest attendee with an exclusive banner ad. As the Welcome letter sponsor, you have the opportunity to place a clickable banner ad inside the Welcome email. This event branded email is sent to attendees after they pick up their badge from Registration, it outlines a few key pieces of information attendees will want to know to navigate Coffee Fest. You provide a banner ad and URL to where you'd like attendees to visit. Coffee Fest can provide a few basic post-show analytics.

  • Banner recognition on each registered attendee digital welcome letter.

Education Branding

EDUCATION ACTIVATION SPONSORSHIP

EDUCATION ACTIVATION SPONSORSHIP | $10,000/SHOW or $32,000/YEAR*

* Pricing subject to change based on activation

Education is one of the top reasons attendees come to Coffee Fest. Capture their attention with valuable insight to industry trends, topics, and issues, with a sponsored event venue on the exhibit hall floor. Supported by Coffee Fest with marketing, registration, staff assistance, and more, solidify your position as an industry authority with this cost-effective way to draw attention to your brand.

Education Session
  • Work with our Conference and Education Manager to propose and build a comprehensive program. Schedule to be confirmed 16 weeks prior to each show or signage late fees will apply
  • Brand and design your 20x20 space, furniture package to be agreed upon between sponsor and Coffee Fest
  • Backdrop banner to be paid for by Coffee Fest and shipped show to show. Sponsor is responsible to create graphic for banner due 120 days prior to the show start date
  • Coffee Fest will provide basic electrical and AV (TV and Mic). Sponsor is responsible for laptop
  • Logo on session and room listings
  • Advertising as a key education partner on website, social media, email and Official Show App
  • Social post and select email marketing promotion of your education sessions with clickable banner ad, when available
  • App push notifications, social media and/or other promotion throughout the show
  • Sponsor is responsible for their own set up, pack down, teaching, clean up and provision of all supplies and any additional electrical or furniture needs

 

CONVERSATION CORNER SPONSORSHIP

CONVERSATION CORNER SPONSORSHIP | $3,000/SHOW

Our Conversation Corner holds panel discussions, forums, and provides a welcoming area for casual chats with resident industry leaders. 

Classroom Session
  • Sponsor logo on signage
  • Ability to serve product
  • Call out by magazine hosts before each session
  • Sponsor logo on session listings on website and Official Show App
  • Swag bags and handouts permitted on literature table
  • Advertising as a key education partner on website, social media, email and Official Show App
  • Addition of your logo and/or brand name in relevant attendee communications
  • Customization available, for example, you could serve coffee or happy hour drinks, or run competitions or raffles (approval by Coffee Fest Show Management required)

 

CLASSROOM SPONSOR

CLASSROOM SPONSOR | $1,300

3 Available At Each Event

Conversation Session
  • Official MC Sponsor for one seminar classroom at Coffee Fest
  • Sponsor recognition on classroom schedule sign and on classroom podium
  • Sponsor has the opportunity to hand out goodie bags or swag each day in the class
  • Sponsor to introduce speaker at the beginning of each class on all conference days of the show
  • Sponsor permitted to give 2 sentence introduction about their company (must be pre-approved by Coffee Fest)
  • Sponsor to remind audience to take class surveys
  • Sponsor logo recognition on website, Sponsor On-Site Signage, and on Official Show App

 

CLASSROOM SESSION SPONSOR

CLASSROOM SESSION SPONSOR | $1,300/SHOW

We are looking to partner with sponsors who are objective, dynamic, and have a strong passion for their specialty.

  • Sponsor to prepare and teach a seminar on one of the Coffee Fest's keynote topics (for example: Drink Trends), in collaboration with Coffee Fest's Education Manager. Schedule to be confirmed 16 weeks prior to each show or signage late fees will apply
  • Social post and select email marketing promotion of your education sessions with clickable banner ad, when available
  • Session may be hosted in a designated classroom or in the sponsor's booth space
  • Sponsor permitted to provide giveaways for classroom attendees
  • Sponsor logo recognition on website, promotional digital marketing, and on-site signage, when applicable
  • Sponsor can provide additional signage which must be approved by Coffee Fest Show Management 

Topic Examples:

  • Effective Coffee Marketing: From Social Media to Branding and Design
  • Hands On Barista Training: Alternative Milk Steaming Science + Latte Art
  • Hands On Espresso Tech Training: A Tour of the Espresso Machine
  • The Coffee Machine Future Tech Panel

CLASSROOM NOTEPAD SPONSOR

CLASSROOM NOTEPAD SPONSOR | $3K/4 SHOWS, $1K/SHOW

Available for Anaheim 2023

Education is a big part of the Coffee Fest experience. As the notepad sponsor, you will provide your branded notepad to attendees of our classes to take notes on. Every time it is used, it provides yet another valuable impression for your company. 

  • Sponsor to source, brand, and provide 2,000 notepads per show
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

CLASSROOM PEN SPONSOR

CLASSROOM PEN SPONSOR | $5K/4 SHOWS, $1,500/SHOW

1 Available at Each Event | Available in Anaheim 2023

Classrooms offer valuable and relevant education are in high gear each day of Coffee Fest. As the pen sponsor, you will provide attendees of these classes with pens to take notes with. Each time it is used or looked at it provides another impression for your company at the show and beyond. 

  • Sponsor to source, brand, and provide 2,000 pens per show
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

INTERESTED IN EDUCATION SPONSORSHIPS AT COFFEE FEST?

Interested in Education Sponsorships at Coffee Fest? Contact your Sales Manager for more information about all of our education sponsorship opportunities!

Digital Marketing Opportunities

SOCIAL POST SPONSOR

SOCIAL POST SPONSOR | $1,000

  • One-time message posted on all of Coffee Fest's social channels leading up to event, provided by you
  • Can include max 60 second video or images (not both)
  • Subject to available dates
  • Digital post blasted out to 53,000+ Instagram followers, 22,000+ Facebook followers and 12,000+ Twitter followers

DIGITAL FLOOR PLAN BANNER AD

DIGITAL FLOOR PLAN BANNER AD | $1,050

4 Available For Each Event

  • Sponsor to provide digitally optimized graphics for (1) clickable button to be placed on rotating digital floor plan marketed to attendee prospect audience
  • Sponsor must provide URL for placement
  • Coffee Fest will provide basic click through analytics post event

EMAIL BLAST SPONSORSHIP

EMAIL BLAST SPONSORSHIP | $1,750

  • Email send on sponsor's behalf
  • Choose criteria for your list based on country (US or Canada) and/or job role (Owner/Founder, Barista or Manager)
  • Email deployment data agreed upon by both parties, before hand

MOBILE APP SPONSORSHIP

TITLE SPONSORSHIP | $7,200/SHOW

Coffee Fest App
  • The Title Sponsor is exclusive to 1 exhibitor and includes:
    • Logo on first intro page of Show App
    • A rotating banner ad at the bottom of the App that can direct to your website
    • A clickable navigation item that can lead to your website
    • A promotional push notification once a day
  • Specs: any static image type (.png, .jpg, etc.)
  • Ads are limited to 8 total

 

PROMOTIONAL PUSH NOTIFICATION REACH | $300

5 Available for Each Event | Only Available in Louisville & Orlando

  • Reach all mobile all users with one push notification during the event. Character restrictions apply.

DIGITAL AD RETARGETING

DIGITAL AD RETARGETING | $5,000

10 Available - $2,000 discount for exhibitors who have signed 2023 exhibit agreement

Broaden your marketing reach and maximize your online presence with trackable and quantifiable digital exposure on our ad partner, Feathr. With a Digital Ad Retargeting Sponsorship, you have the ability to reach the Coffee Fest audience and thousands of qualified leads when they are online. 

  • 3 month package
  • 100,000 impressions
  • Ad sizes include: Leaderboard (728x90), Wide Skyscraper (160x600), and Square Pop-Up (300x250) in .jpg or .gif static images 
    • Please note: No Flash Ads
Ad Retargeting

    WHY RETARGETING?

  • Our audience becomes your audience with retargeting. Get exclusive direct access to Coffee Fest website visitors and retarget them with your company's ads. Retargeting will showcase your brand, anywhere they visit online. 

 

    QUALITY AUDIENCE

  • Don't rely on broad, generic targeting on common ad platforms to market your company. Stand out with Coffee Fest's uniquely qualified audience that will showcase your business to those who need you the most.

 

On-Site Branding Packages

BAG SPONSOR

BAG SPONSOR | $2,250

1 Available | Sold 2023

Assorted Sponsored Bags
  • Sponsor to provide 2,500 branded show bags to be handed out at Registration
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

 

BADGE LANYARD SPONSOR

BADGE LANYARD SPONSOR | $5,000

1 Available | Sold 2023

One of the most visible sponsorships which provides thousands of walking billboards is the badge holder/lanyard sponsorship that each attendee and exhibitor is given upon check-in.

  • Sponsor to source, brand and provide 12,000 branded lanyards and 1,000 blank lanyards
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

BAG INSERT SPONSOR

BAG INSERT SPONSOR | $550

Swag Items and Bag
  • Sponsor to provide product or flyer for 2,000 show bags. Page inserts no larger than 9" x 6", no full-sized inserts
  • Coffee Fest will provide labor to place product/flyer in each show bag and will hand out or make available to attendees when they arrive at check-in counters
  • Maximum 2 products per product category
  • Non-Exhibitors | $1,000

 

2' X 2' FLOOR STICKERS

2' X 2' FLOOR STICKERS | $200 EACH

Floor Stickers
  • 2' x 2' Floor Stickers to be placed in exhibit hall
  • Sponsor to provide high-res print ready graphics

 

BANNER AND COLUMN WRAP ONE SIDE

BANNER AND COLUMN WRAP ONE SIDE | PRICE DEPENDENT ON LOCATION

Column Wraps

Where available, your design and graphics featured on one side column on show floor or on a show banner.

 

STAND ALONE METER BOARD

STAND ALONE METER BOARD | $750

Visible through lobbies and on the main show floor aisles, these stand-along sign boards provide the perfect opportunity for a quick brand impression for buyers. 

Opening Night Reception

OPENING NIGHT RECEPTION SPONSORSHIPS

OPENING NIGHT RECEPTION TITLE SPONSOR | $10,000

1 Available for Each Event or 4 Supporting Sponsors $3,500 each

Your company will be everyone's favorite when you present as the Opening Night Reception Title Sponsor. The best attended networking event at the show, this after-hours party is always a hit. Coffee Fest will pick the venue and do all the work, you just show up and WOW your customers and prospects. This event is open to 1 Title Sponsor or 3 Co-Sponsors. Location varies by city and what is available in close proximity to the Convention Center.

  • Company logo on postcard promoting Opening Night Reception
  • 6' table for literature or product to sample at the reception
  • Ability to incorporate product into the food or beverage menu, venue & time permitting
  • One complimentary space in the Product Showcase
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage
  • Complimentary upgraded digital listing

BUY A ROUND OF DRINKS | $3,500

FOOD SPONSOR | $3,500

SPECIALTY DRINK - 2 AVAILABLE | $1,500

GIVEAWAY SPONSOR | $1,500

Opening Night Reception Food Sponsor Specialty Drinks Sign

 

5-Star Key Buyer Program

5-STAR KEY BUYER PROGRAM

5-STAR KEY BUYER PROGRAM | $1,500/SHOW*

Available in NY and Anaheim

  • Allows for 10 outstanding online requests at a time
  • An unprecedented opportunity to target and request meetings with buyers selected by you
  • No limit to the number of meetings you can conduct
  • Buyers represent qualified decision-makers from independent and multi-unit restaurants, hotels, commercial foodservice providers, and coffee shops - access to attendees from both shows is yours!
  • A dedicated area on the show floor to conduct meetings
  • Expanded profile listing in Online Portal, including product images, videos, and links
  • Example video of Grip Platform, click here.

*Please note: Five Star Engage only (without a booth): $4,800 - allows for 10 outstanding online requests at any time, a dedicated email to Key Buyers featuring your company, and a dedicated area on the show floor to conduct meetings.
 

Networking Focused Opportunities

IT'S 5 O'CLOCK SOMEWHERE SPONSORSHIP

IT'S 5 O'CLOCK SOMEWHERE SPONSORSHIP | ESTIMATED $3,500*

*Pricing Is Dependent on Catering

  • Hosted Beer & Wine Bar located at or near Sponsor's Booth for up to 150 beer/wine. Sponsor able to pre-purchase additional beer and wine at their expense. Catering must be notified in advanced
  • 24"x24" Floor Sticker placed in front of the Sponsor's Booth indicating It's 5 O'Clock Somewhere Sponsor
  • Company logo and booth number included on landing page for networking events on event website
  • Company logo on 1 "Thank You" meterboard, shared with other sponsors to be placed in the registration area
  • Sponsor to provide company logo in JPEG and EPS format

MORNING BEVERAGE SAMPLE STATION SPONSOR

MORNING BEVERAGE SAMPLE STATION SPONSOR | $2,500

1 Available | Coffee Sold Louisville and NY 2023

Looking for a sampling opportunity at Coffee Fest in addition to the show floor? Sponsors will have the ability to showcase their product near registration or classrooms (available locations vary, depending on facility).

Morning Coffee Station
  • Sponsor to provide sampling sized cups and brewed coffee ready-to-go
  • Coffee Fest will supply a table and signage
  • Coffee Fest will promote your company in selected pre-show marketing
  • Sponsor recognition on final pre-show attendee email
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

 

MORNING FOOD SPONSOR

MORNING FOOD SPONSOR | $2,750

1 Exclusive Coffee Available for Each Event

Looking for a sampling opportunity at Coffee Fest in addition to the show floor? Sponsors will have the ability to showcase their product near registration or classrooms (available locations vary, depending on facility).

  • Sponsor to provide sample sized plates or napkins and your food
  • Coffee Fest will supply a table and signage
  • Coffee Fest will promote your company in selected pre-show marketing
  • Sponsor recognition on final verified attendee email
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

SUSTAINABILITY CUP SPONSOR

SUSTAINABILITY CUP SPONSOR | $550

1 Available For Each Event

We are looking for a sponsor to partner with us in an effort to reduce the environmental impact of our events. These custom tumblers are not just a keepsake, but a way to reduce single use waste created by sampling. 

Miir Sustainability Cup
  • Sponsor to brand and provide 2,000 reusable cups per show
  • Coffee Fest will provide space for distribution of cups
  • Banner ad on 1 attendee verification email
  • Coffee Fest will post one Sustainability Focused shoutout on Social Media channels
  • Complimentary upgraded digital listing
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

 

Official Dairy & Water Sponsors

OFFICIAL DAIRY SPONSOR

OFFICIAL DAIRY SPONSOR | TRADE

1 Available for Each Event

Position your company as the go-to for all things dairy at Coffee Fest. Your dairy products will be used by exhibitors, in the Coffee Fest educational hands-on classes & in the Coffee Fest competitions. 

  • Booth Space sold separately
  • Sponsor to provide and have available approximately: 200 gallons of whole milk, 55 gallons of 2% milk, 30 quarts half & half, 25 quarts whipping cream, and 12 aerosol whip cream
  • Sponsor required to have staff available and on-site to man the milk truck and distribute orders starting at 8:30am on Move In and 8:30am on Show Day 1. Exhibitors will come as needed during the show to get product
  • Truck must be removed from the facility on the last day of the show between Show Close - 8:00pm
  • Sponsorship recognition in selected pre-show exhibitor marketing
  • Sponsor recognition in Exhibitor Manual as Official Dairy Sponsor
  • Coffee Fest will order and pay for electrical outlet and labor requirements for refrigerated truck. Sponsor to provide electrical requirements no later than 90 day pre-show
  • Placement of truck will be at the discretion of Coffee Fest Show Management, but mutually agreed upon
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

OFFICIAL WATER SPONSOR

OFFICIAL WATER SPONSOR | $4,500 INVESTMENT

1 Available For Each Event

Everybody knows the single largest ingredient in a cup of coffee is water, and also how important the quality of the water is to the end product. Your water will be used by exhibitors, in the Coffee Fest educational hands-on classes & in the Coffee Fest competitions. 

  • Sponsor to provide 200 - 5 gallon water bottles and filling station for exhibitors and show management on the show floor
  • Sponsor to provide Coffee Fest with 20 reusable bottles for competitions and workshops
  • Water must be available for exhibitors and show management by 7:30am each show day
  • Water within TDS and mineralization optional for coffee brewing
  • Sponsor to pay for and order all plumbing and electrical for filling stations
  • Sponsor recognition on exhibitor booth drop on first day of the show
  • Sponsor recognition in Exhibitor Manual as Official Water Sponsor
  • Complimentary 10" x 10" fill-up area included
  • Sponsor responsible for all shipping expenses
  • Complimentary upgraded digital listing
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

Equipment Sponsorships

GRINDER SPONSOR

GRINDER SPONSOR | $2,250

1 Available

Espresso Machine
  • Official Grinder sponsor of Latte Art Competition and workshops at Coffee Fest
  • Sponsor has grinder equipment exclusively in the classrooms
  • Sponsor logo on classroom signage and class description online
  • Sponsor recognized on 1 Social Media post promoting Barista Training & Latte Art Training workshops
  • Sponsor to provide 6 grinders for each Coffee Fest 2023 show
  • Sponsor logo recognition on www.coffeefest.com, on Official Show App, and on Sponsor On-Site Signage

 

CUPPING EDUCATION SPONSORSHIP

CUPPING EDUCATION SPONSORSHIP | $1,300/SHOW

1 Available For Each Event | Sold 2023

Cupping Cups and spoon
  • Sponsor recognition and access to cupping workshop room, seating for 30 attendees
  • Sponsor to create and source education topics for classroom: up to 4 hands-on workshops
  • Sponsor can use cupping room during mutually agreed upon and predetermined time(s) for non-educational purposes, private cuppings and trainings for customers
  • Sponsor to provide cupping supplies for 30 people, including cups & spoons, grinders, and kettles. Sponsors are responsible for any supplies they may require
  • Sponsor authorized to place signage inside and/or outside of the room during allotted time. Signage must be removed at the end of their session(s)

 

INTERACTIVE CUPPING ACTIVATION

INTERACTIVE CUPPING ACTIVATION | $10,000/SHOW OR $32,000 ANNUALLY

Sold 2023

Highlight and present your coffees through on-the-hour cuppings, virtual meet and greets with the farmers and more. 

  • Work with our education and conference coordinator to create the content and schedule
  • 20'x20' space dedicated to on-site cupping and sponsor
  • 20' backdrop (either generic Coffee Fest cupping sign or custom sponsor sign, if annual commitment is made)
  • Hanging Banner "Cupping Corner"
  • Basic electrical, AV (TV and microphone)
  • Furniture: 4 tall rectangle tables, 1 standard 6' table
  • 1 meterboard with schedule and 1 meterboard with sponsor recognition
  • Promotional Social Media post and select attendee marketing with clickable banner ad, when available
  • Sponsor is responsible for providing all cupping supplies and any additional electrical or furniture needs

PRIVATE CUPPING/KEY BUYER PROGRAM

PRIVATE CUPPING/KEY BUYER PROGRAM | $2,500/SHOW

Coffee Fest To Provide:

  • Room for cupping to take place during pre-determined day/time
  • 22x28 sign to put outside the classroom "Sponsor Private Cupping"
  • Floorplan listing on the "Sponsor" page, which means you'll show up on the exhibitor list
  • Key Buyer Program
    • A concierge service - work directly with our Key Buyer Account Manager to build your desired buyer criteria, they do the rest
    • Personalized email invitation sent to buyers on your behalf from Key Buyer Account Manager
    • Guaranteed minimum attendance of 5 Key Buyers
    • Lead List - contact information to follow up with each of the participants directly

Sponsor To Provide:

  • Sponsor to provide all cupping equipment/materials/water
  • Sponsor responsible for any electrical costs for the room
  • Sponsor can and are encouraged to invite their own customers to the private cupping

DIGITAL PRODUCT SHOWCASE AND FLOORPLAN LISTINGS

DIGITAL PRODUCT SHOWCASE: INCLUDED WITH PUCHASE OF A SELECT OR PREFERRED LISTING

Private Cupping
  • Attendees will cast their vote for "Best of Fest" from all exhibitors on the exhibit floor. The exhibiting company with the most votes will in the "Best of Fest" trophy, a digital ribbon and bragging rights. 
  • A panel of judges will assess each product submitted in the Digital Product showcase on a common set of criteria in a room away from the exhibit hall. Judges will select the first place consumable and one first place non-consumable product. 

BASIC LISTING | INCLUDED

  • Complimentary part of your booth package
  • Company description, 350 characters
  • Company contact information

SELECT LISTING | $199

  • Company description, 700 characters
  • One product entry into the Digital Product Showcase

PREFERRED LISTING | $299

  • Company description, 1,000 characters
  • Two product entry into the Digital Product Showcase 

Testimonial 2

INQUIRE ABOUT ALL SPONSORSHIP OPPORTUNITIES

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QUESTIONS?

Contact Your Sales Manager: