Executing your dream of opening a coffee shop requires a balance of mental stamina, entrepreneurial spirit and the right resources and characteristics to be transformed from just a vision into a succe ...

Hospitality is a value we want to infuse in everything we do. It's the way we smile or don't smile, the way we place a drink on the counter, the way we greet a customer or resolve a customer complaint ...

Cafes and coffee shops are the seductive low-risk version of what restaurants were in the '90s. They also share many of the same downfalls and are easily prone to failure without the proper care and e ...

Brewing Success: How Artificial Intelligence Can Revolutionize Your Café As we begin, let’s address the elephant in the virtual room—the question that everyone reading this article is probably asking, ...

What’s the Purpose of Social Media? The purpose of social media is to tell your story, engage your audience and connect with new customers. Here are a few tips to follow for best social media practice ...

The Basics of Choosing a Commercial Espresso Machine   1. Estimate the number of drinks per day (and more importantly per hour!) A good place to start the commercial espresso search is by coming up wi ...

Where Do I Start?  Clear Brand Identity and Vision  What is your goal/mission? What experience and items do you want to provide to your customers?  Combo concepts are thriving!  Keep things simple to ...

The coffee industry is a dynamic and ever-evolving field, and those who thrive within it must be committed to continuing their learning journey throughout their careers. Lani Kingston, Coffee Fest’s C ...

  Know Your Brand and Audience  If you are a coffee shop, you probably do not need to distract your audience’s attention with starting a burger product line for take-out. You also wouldn’t need to inv ...

Define Your Brand Before you consider opening a drive-thru it is important to define your brand and understand your target market. A great question to ask yourself first is, why are you in coffee? Is ...

Running a coffee shop is no easy feat, and the last thing you need is a revolving door of employees. While finding dedicated and passionate baristas is a challenge in itself, keeping them on board is ...

As an experienced coffee professional, you're well aware of the intricacies of coffee sourcing, roasting, and flavor profiles. Now, it's time to take your expertise to the next level by conquering the ...