Executing your dream of opening a coffee shop requires a balance of mental stamina, entrepreneurial spirit and the right resources and characteristics to be transformed from just a vision into a succe ...

Hospitality is a value we want to infuse in everything we do. It's the way we smile or don't smile, the way we place a drink on the counter, the way we greet a customer or resolve a customer complaint ...

Cafes and coffee shops are the seductive low-risk version of what restaurants were in the '90s. They also share many of the same downfalls and are easily prone to failure without the proper care and e ...

What’s the Purpose of Social Media? The purpose of social media is to tell your story, engage your audience and connect with new customers. Here are a few tips to follow for best social media practice ...

The Basics of Choosing a Commercial Espresso Machine   1. Estimate the number of drinks per day (and more importantly per hour!) A good place to start the commercial espresso search is by coming up wi ...

  Know Your Brand and Audience  If you are a coffee shop, you probably do not need to distract your audience’s attention with starting a burger product line for take-out. You also wouldn’t need to inv ...

Define Your Brand Before you consider opening a drive-thru it is important to define your brand and understand your target market. A great question to ask yourself first is, why are you in coffee? Is ...