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  1. Latte Art Venue
    Taught by our Latte Art World Championship judges, this 2.5-hour small-group workshop offers intensive instruction on the core techniques of crafting espresso-based beverages. You'll receive personal, …
  2. Cupping Corner (Room 203C)
    This beginner-friendly course introduces the fundamentals of cupping, the coffee industry’s standard for evaluating coffee quality. You'll learn what cupping is, why it’s used across various sectors o …
  3. Room 204A
    In this session we will go over the business side of your business. While numbers can be confusing, they are critical to your success. Topics will include: how to have a healthy business, metrics you …
  4. Cupping Corner (Room 203C)
    Blending coffee is both a science and an art. In this hands-on workshop, you’ll explore how individual coffees interact to create balance, complexity, and consistency in the cup. Working in small team …
  5. Latte Art Venue
    Taught by our Latte Art World Championship judges, this 2.5-hour small-group workshop offers intensive instruction on the core techniques of crafting espresso-based beverages. You'll receive personal, …
  6. Room 203A
    Everyone loves a beautiful bar. That is, until they have to work on one that was improperly designed. Then we curse the architect and all involved for creating such a beautiful monster. With the rise …
  7. Room 203B
    New to cold brew or looking to build a stronger foundation? This session covers the essentials: a brief history of cold brew, common brewing methods, and the basic science behind great results. We’ll …
  8. Meet at Registration
    From trends and recipes to efficiency and profits, you will learn how to create and implement a successful energy program. We will share data on the latest trends and help you understand how to best m …
  9. Tech Lab
    Join one of Synesso's senior technicians for an in-depth training designed to elevate your espresso machine installation skills. This session will provide essential knowledge and practical guidance to …
  10. Connections Lounge
    Textures, layers, and inclusions are currently leading the charge in signature drink innovation. From silky cold foams and decadent cream tops to vibrant fruit purées and playful, crunchy inclusions, …
  11. Room 203A
    Today’s coffee market is crowded; great coffee is no longer just enough. You need packaging that communicates quality, differentiates your brand, and drives real sales across retail shelves, farmers m …
  12. Room 204A
    Opening a cafe often begins with a deep passion for coffee and community, but long-term success requires a firm grasp of business operations. In this session, Sunergos' Andy Pesek shares practical too …
  13. Room 203B
    Signature drinks provide an excellent opportunity to build profitability, brand identity and customer loyalty. This seminar will help get your wheels turning on how to develop these beverages, looking …
  14. Cupping Corner (Room 203C)
    This sensory session guides participants through a curated cupping flight that follows coffee through time - from its earliest traditions at origin to its modern expressions shaped by engineering, cul …
  15. Room 203B
    In the current landscape of coffee shops, managing a younger work force is the top challenge faced by owners and operators. For many it feel like an impossible task trying to connect, communicate, and …
  16. Room 204A
    Wondering how to set & adjust your prices or arrange your menu? Mark Calhoun and Jim Starcev of PerfectCube discuss optimal ways to determine your prices, increase your prices and make your menu work …
  17. Room 203A
    Join Monin Gourmet Flavorings as we uncover the formats and ideas shaping 2026 menus, including emerging flavors designed to stand out in today’s visually driven, share-worthy world. Whether you're a …
  18. Conversation Corner
    Este panel, realizado en español, se adentra en el mundo del café de especialidad, explorando sus características únicas y lo que lo distingue de los cafés comunes. Debatiremos la pregunta: ¿Es el caf …
  19. Latte Art Venue
    Alternative milks have gone from a popular trend to absolute necessity in the past few years, and their unstoppable rise has resulted in many barista designed dairy milk alternatives that are easily s …
  20. Business Building Essentials
    Join us as we catapult the NEW Business Building Essentials program!  This intro will help set the stage for the educational content each of these ~20-30 minute sessions will cover over the course of …
  21. Room 203B
    Coffee shops don't need fame, they need familiarity. In this session, we'll strip away the marketing jargon and focus on what actually works, both in your store and on your screen. We'll cover what a …
  22. Business Building Essentials
    Barista Basics is a comprehensive session covering essential skills for crafting consistent espresso-based drinks in your business. Participants will learn about the origin of coffee, understanding ov …
  23. Room 203A
    Opening your shop soon and trying to make sure people actually show up, your team is ready, and your menu will make money? In this session, Allison and Jason DeVelvis, two of the owners of Family Room …
  24. Room 204A
    As a Q Grader and Roaster, I live and breathe the technical side of coffee. However, I've learned customers don’t care about refractometers or anaerobic fermentation if they feel stupid asking about t …
  25. Conversation Corner
    Whether your shop is in a small town, suburb or major metropolitian area, come to Specialty Coffee Success No Matter the Size of Your City at the Conversation Corner to get some tips, expert advice, a …
  26. Room 204A
    The opportunity to grow and scale your cafe is a dream of shop owners everywhere. But for many cafes, their growth can become a nightmare when the proper considerations are not addressed. When you are …
  27. Cupping Corner (Room 203C)
    Asia is home to some of the fastest-growing and most exciting coffee-producing regions in the world. From the earthy, full-bodied coffees of Indonesia to the rich, nutty flavors of India and the intri …
  28. Business Building Essentials
    From purchasing your first espresso machine to ensuring your old workhorse doesn’t break down during the morning rush, come explore simple equipment essentials that every coffee entrepreneur should ha …
  29. Conversation Corner
    Join Roast Magazine and a panel of local leaders in the roasting world for a panel discussion on the hot topics surrounding the industry today. Hear from local roasters and business owners and get the …
  30. Room 203A
    Placing an espresso machine isn’t just about counter space - it’s about setting your café up for smooth operations, service flow, and long-term equipment performance. This session walks through key co …
  31. Room 203B
    Ready to maximize your profitability? In this session, we'll do a deep dive into 4 of the most important areas of your business: Sales, COGS, Inventory, and Waste. We'll talk about and show examples o …
  32. Business Building Essentials
    It’s time to be intentional about hiring.  At Dillanos, we have a saying, “We don’t hire warm bodies, we hire cool people.”  Who you hire is essential in determining if your business will thrive.   Th …
  33. Conversation Corner
  34. Business Building Essentials
    Master the fundamentals of creating exceptional guest experiences in our “Customer Service 101” seminar. Learn how to build genuine connections, handle challenging situations with confidence, and turn …
  35. Latte Art Venue
    The new era of latte art competition began in Los Angeles 2025, and continues in Dallas-Fort Worth 2026. As the second Official Competition under the updated format, this high-stakes event will featur …
  36. Cupping Corner (Room 203C)
    From co-ferments to infused lots, coffee processing is entering a bold new era—one that’s redefining how we think about flavor, quality, and innovation. In this tasting-focused workshop, you’ll explor …
  37. Conversation Corner
    Starting any coffee business comes with a steep learning curve. In this panel discussion, local café owners and brand founders share what they’ve learned from the ground up – from early missteps to tu …
  38. Room 203B
    Your team is the heartbeat of your business - and managing labor effectively is key to both your bottom line and your store culture. In this session led by PerfectCube, you'll discover actionable stra …
  39. Business Building Essentials
    What is your average transaction price? How many customers do you have a day?  What is the traffic count on the road your business is on? We will discuss how to maximize every customer sale with engag …
  40. Business Building Essentials
    Discover the key elements that drive a profitable and well-run coffee shop. Learn how to balance operations, staffing, and customer experience while maintaining consistency and efficiency. We’ll cover …
  41. Cupping Corner (Room 203C)
    Africa is widely regarded as the cradle of coffee, offering some of the most dynamic and sought-after flavors in the world. From Ethiopia’s bright, floral profiles to the fruity, wine-like notes of Bu …
  42. Conversation Corner
    In a saturated market, one way coffeeshops can stand out is by creating unique and interesting rotating beverages for their seasonal menus. From coffee cocktails through to flavored cold brew, coffee …
  43. Latte Art Venue
    Ready to pour your first heart? This beginner-level workshop introduces budding baristas to the building blocks of free pour latte art. Taught by judges from LAWCO (Latte Art World Championship Open), …
  44. Cupping Corner (Room 203C)
    Evaluating coffee’s sensorial qualities is a skill that one develops over time, but just how does one begin to develop these skills? In this workshop, you will learn the basic theory behind taste and …
  45. Meet at Registration
    Led by Anita Tam, owner and founder of Slow Pour Supply, this workshop teaches the essentials of brewing coffee using the pour-over method. Using equipment consistent with contemporary roast profiles, …
  46. Meet at Registration
    Customizing and crafting trending non-coffee beverages is a 1.5-hour class covering the essentials of offering non-coffee (tea!) based beverages. This class is designed to enhance the skills and knowl …
  47. Tech Lab
    Join us in the Tech Lab for a hands-on introduction to grinder fundamentals. This workshop covers how grind size impacts flavor, how to dial in for different brew methods, and how to troubleshoot inco …
  48. Room 203B
    Discover the latest insights driving menu innovation and profitability in the specialty beverage market. This seminar will provide: A high-level overview of consumption and purchase trends influencing …
  49. Room 203A
    Behind every great roast is a world of chemical engineering - energy transfer, heat flow, entropy, molecular shifts, and the controlled chaos that transforms a coffee seed into a sensory experience. I …
  50. Room 204A
    Customer service is what can either set your business apart or do your business. It's also not simply about that charming smile or sharp wit, it's about so many underlying concepts. While most people …
  51. Room 203B
    What does the future look like in the business of coffee? What established trends will continue (hint: digital ordering), what new trends are emerging and what will have less of an impact on your busi …
  52. Room 203A
    Learn the 13 costly mistakes coffee shop tenants make negotiating their first lease or renewal.  How to negotiate for the maximum free rent period, tenant allowance, lower rent, and no deposit or pers …
  53. Room 204A
    The difference between an excellent cafe that stands out in the pack and one that is just average comes down to how you care for the small but significant details that make up the whole experience. An …
  54. Latte Art Venue
    New to espresso or still building your confidence on bar? This hands-on, small-group workshop will walk you through the essential steps of dialing in for a balanced, flavorful shot. Designed for begin …
  55. Cupping Corner (Room 203C)
    Explore the incredible diversity of coffees grown across the Americas, from the nutty and chocolatey flavors of Brazil to the vibrant, fruity profiles of Colombia and the complex nuances of Honduras a …
  56. Conversation Corner
    Coffee connects cultures worldwide, but inequities continue to shape the experiences of BIPOC professionals in the industry today.  This panel brings together owners, managers, and employees to share …
  57. Business Building Essentials
    Join us as we catapult the NEW Business Building Essentials program!  This intro will help set the stage for the educational content each of these ~20-30 minute sessions will cover over the course of …
  58. Room 203A
    Behind every great café experience is more than great coffee — it’s consistent training and clear systems. Whether you’re building from scratch or refining current processes, this session offers pract …
  59. Room 204A
    Baristas are the heartbeat of every café, but when reactive hiring and constant turnover take over, your bottom line suffers. Far too often, owners find themselves in dire need, leading to erratic hir …
  60. Business Building Essentials
    Drive-thru coffee stands provide a quick and efficient way for consumers to grab a quality cup of coffee on the go. From heavily traveled roadways to busy shopping centers and business districts, you …
  61. Room 203B
    Just opened a coffee shop, getting ready to open or thinking about opening a coffee shop? Mark Calhoun and Jim Starcev of PerfectCube will share their experience developed from running retail stores a …
  62. Latte Art Venue
    Barista Workflow and Efficiency is an interactive 60-minute workshop crafted for baristas, managers, and cafe owners eager to build a faster, smoother coffee bar operation. This class dives deep into …
  63. Conversation Corner
    As specialty coffee continues to grow it may seem that there's a shop on every corner, including across the street from yours. If that's got you stressed about how to distinguish your café from your c …
  64. Cupping Corner (Room 203C)
    Este taller de cata se realizará en español - una oportunidad para catar y compartir en nuestro idioma. Este curso introductorio te enseñará los fundamentos de la cata de café, el método estándar de l …
  65. Business Building Essentials
    Your customers eat, drink, and buy with their eyes. In this session we will go over how you can set up your menu to be the perfect representation of your brand, help your customers decide what they wa …
  66. Conversation Corner
    As coffee menus evolve to include "swavory" global flavors (miso, pandan, ube) and functional ingredients (mushrooms, proteins, adaptogens), the role of green coffee sourcing is changing. This panel b …
  67. Business Building Essentials
    Having an All-Star staff of properly-trained baristas can make or break the success of your business.  We’ll walk through how to put together a stellar training program, including the importance of tr …
  68. Room 203A
    A thriving coffee bar runs on more than great coffee - it runs on great systems. Yet many cafes struggle with inconsistent or unclear standard operating procedures (SOPs), leading to operational hiccu …
  69. Conversation Corner
    Know how to make a great espresso, but not sure what sort of food your cafe should serve? An expert in latte art, but confused what types of pastries are on trend this year? Join this panel discussion …
  70. Room 203B
    Make more money from the sales you already have - This session is for owners who already understand cost of goods sold (COGS) and want to go beyond the basics. We’ll walk step-by-step through how to a …
  71. Latte Art Venue
    The new era of latte art competition began in Los Angeles 2025, and continues in New York 2026. As the second Official Competition under the updated format, this high-stakes event will feature 64 elit …
  72. Business Building Essentials
    Every aspect of your business is branding. Taking the 5 senses (vision, hearing, smell, taste and touch,) we will discuss how to ensure every sense is being reflected in your incredible brand.    This …
  73. Cupping Corner (Room 203C)
    Do you really know what “washed,” “natural,” and “honey” mean—and how they differ from newer terms like anaerobic, carbonic maceration, or double fermentation? In today’s rapidly evolving coffee lands …
  74. Conversation Corner
    Dive into an engaging panel discussion with seasoned entrepreneurs and discover the diverse arsenal of marketing techniques utilized by these industry leaders. From leveraging social media platforms l …
  75. Business Building Essentials
    Whether you’re confused about cost-of-goods, perplexed by pars, inquiring about inventory, or mulling over menu offerings, this is the session for you. We will go over how to start looking at what you …